Date & time

Wed, 9 Nov 2022
10:45 - 15:45


Emmanuel Centre, London
9 - 23 Marsham Street
London, SW1P 3DW

Ticket price

£22 + VAT @20%* *Plus one complimentary staff ticket per ten students

About this day

For A level and IB students

Psychology in Action is a wide-ranging programme examining the theories and applications of psychology in the modern world! Five incredibly engaging sessions will help students realise their potential and discover the impact they can have on the world. Join renowned speakers from academia and industry for an unmissable day, complemented by a special session on examination success.

“Every speaker was very enthusiastic, highly knowledgeable and really got our students interested!”

Programme & speakers

Applied Behavioural Science Patrick Fagan, Behavioural scientist

How do brands and politicians ‘nudge’ us into doing what they want? This talk will explain what behavioural science and “nudging” are, and how they’re used in marketing and political campaigns. It will also go into detail on personalised persuasion – that is, how your data is used to read your mind and then change it.

Patrick Fagan

About Patrick Fagan

Patrick is an applied behavioural scientist with over twelve years’ experience helping brands and political campaigns use psychology. He is a part-time lecturer (Goldsmiths, UAL, UCL) and has co-authored peer-reviewed papers on topics ranging from Facebook psychology to facial expressions. He is the author of the book Hooked: Why cute sells, and other marketing magic we just can’t resist. He was formerly the lead psychologist at Cambridge Analytica and now runs a number of behavioural/data analytics firms working on projects like TikToks and NFTs.

The Psychology of Conspiracy Theories Daniel Jolley, University of Nottingham

Did you know that COVID-19 was manufactured by the Chinese to wage war on the USA, or that climate change is all just a hoax so scientists can make money?
These are conspiracy theories that explain events as the result of secret actions of the powerful. Millions of people believe in conspiracy theories, but what makes them so attractive? And, anyway, what’s the problem, aren’t they harmless? In this interactive session, we will shine a light on why people find conspiracy theories so appealing and debunk some of the misconceptions (e.g., are all conspiracy believers paranoid?). We will also think about how the consequences of conspiracy beliefs may impact both you and me.

Daniel Jolley

About Daniel Jolley

Dr Daniel Jolley is a social psychologist at the University of Nottingham. His research explores the psychology of conspiracy theories, where he is interested in understanding why millions of people find conspiracy theories so appealing. He is also keen to explore the social consequences of believing in conspiracy theories and develop tools to address their negative impact. He has a passion for science communication and regularly appears on TV (e.g., BBC One Show), radio (e.g., BBC Radio Scotland), and in print (e.g., New York Times). He has also given many public talks on his research (e.g., New Scientist Live 2022).