About this day
For A level and IB students
Psychology in Action is a wide-ranging programme examining the theories and applications of psychology in the modern world, and for the first time is coming to you both in-person and live-streamed ONLINE in 2021! Five incredibly engaging sessions will help students realise their potential and discover the impact they can have on the world. Join renowned speakers from academia and industry for an unmissable day, complemented by a special session on examination success.
“Every speaker was very enthusiastic, highly knowledgeable and really got our students interested!”
Programme & speakers
How to engineer an extreme emotion Brendan Walker, Middlesex University
Discover exactly how far you need to be dropped in the pitch black for it to become terrifying; what effect it has on your body and mind; why you might find it so thrilling; and the role of visual illusion.
About Brendan Walker
Brendan Walker is a Renaissance Showman – a technology-inspired performance artist described by The Times as “the world’s only Thrill Engineer”. Brendan originally trained and worked as an aeronautical engineer, before practicing as a digital artist and ride designer. Brendan is Professor of Creative Industries at Middlesex University, an established TV broadcaster and a regular public speaker.
The Gendered Brain Gina Rippon, Aston Brain Centre
Do you have a female brain or a male brain? Or are we asking the wrong question?
Can brain scientists tell the differences between the brains of females and males? Does having a female brain mean you are good at multi-tasking or having a male brain mean you are good at map-reading? This talk provides answers that might surprise you.
About Gina Rippon
Professor Gina Rippon is Emeritus Professor of Cognitive Neuroimaging at the Aston Brain Centre in the UK. She studies the ways in which brains get to be different. Her work challenges the myth that gender gaps are linked to ‘essential’ differences between female and male brains. Her book on this topic, ‘The Gendered Brain’, was published in 2019.
The Psychology of a Magician Matt Pritchard, Scientist and Magician
Is seeing really perceiving? Can free thinking be manipulated? And is your memory to be trusted? During this interactive session of mind games and sensory deception, you will learn how a combination of psychology and magic can create real life Jedi masters. Along the way you’ll discover some surprising everyday applications of influencing behaviour.
About Matt Pritchard
Dr Matt Pritchard is an award-winning magician (and member of the magic circle). His amazing performances both inspire and inform.
The Perils of Perception: Why We're Wrong About Nearly Everything Bobby Duffy, King's College London
Do you eat too much sugar? Is violence in the world increasing or decreasing? How much tax do the rich pay?
When we estimate the answers to these questions, we tend to be vastly wrong, irrespective of how educated we are. Using the latest research into the media, decision science, heuristics, and emotional reasoning, Bobby Duffy examines why the populations of some countries seem better informed than others, and how we can address our ignorance of key public data and trends.
About Bobby Duffy
Bobby is Professor of Public Policy and Director of the Policy Institute at King’s College London, and was previously Managing Director of Public Affairs for Ipsos MORI. He has worked across most public policy areas in his career of 25 years in policy research and evaluation, and has been seconded to the Prime Minister’s Strategy Unit and the Centre for Analysis of Social Exclusion (CASE) at the LSE.