About this day
Our autumn 2017 programme of inspirational Business in Action is specially designed to enhance the A-level and BTEC Level 3 Business curricula. This day will feature titans of the business world who will encourage your students to develop a critical understanding of organisations,the markets they serve, and the all-important process of adding value.
This is your opportunity to grill the UK’s top business personalities to find out about stakeholders, decision-making, financing a business, successful marketing campaigns and problem-solving from a real-world perspective!
Programme & speakers
Building a business Bruce Walker, Co-founder, FutureX
Bruce will be exploring business, and digging into personal and business finance. He’ll tell us how you can build any business with profit and purpose without having to raise investment.
About Bruce Walker
At 23 Bruce has already worked with some of the world’s biggest brands and business names. Bruce is a regular contributor for Huffington Post and Chairman of The Entrepreneur’s Foundation.
Business after a financial crisis Vince Cable, Leader of the Liberal Democrats
Vince will describe the radical changes that businesses have to make in the wake of a financial crisis. Vince will examine the role of innovation and enterprise in business success.
About Vince Cable
Vince Cable, leader of the Lib Dems is also an author, visiting Professor at several institutions and a popular media commentator.
Artificial Intelligence: the future for business? David Birch, Director of Innovation at Consult Hyperion
Earlier this year the chief executive of Deutsche Bank told an audience in Frankfurt: “In our bank we have people doing work like robots. Tomorrow we will have robots behaving like people.” David will explore what this means for banks and other businesses.
About David Birch
David Birch is Director of Innovation at Consult Hyperion, the secure electronic transactions consultancy, and a Visiting Professor at the University of Surrey Business School.
How to run a successful marketing campaign Genevieve Ampaduh, Founder & Director at The Rye Social
Join Genevieve to discover how she got one of the most prestigious jobs the music industry and the skills you need to be able to follow in her footsteps. Discover the shift from smoke and mirrors to truth and openness.
About Genevieve Ampaduh
Genevieve worked as Syco’s (Simon Cowell’s record label) as Head of Digital Marketing for three years before founding her own social media marketing consultancy.
How to make better consumer decisions: Lessons from behavioural science Nattavudh Powdthavee, Warwick Business School
Nick will describe the way consumer decisions are influenced by irrelevant changes in the context, and our own current emotional states. For example, why do we end up buying less groceries than we need whenever we go shopping after lunch?
About Nattavudh Powdthavee
Nattavudh (Nick) Powdthavee joined WBS as Professor of Behavioural Science in 2016, after holding positions at London School of Economics, University of Melbourne, Nanyang Technological University, and University of York. Nick specialises in well-being (or happiness) economics and behavioural economics, and has published over 40 articles in these two broad areas. Nick is currently serving as an Associate Editor for the Journal of Behavioural and Experiment Economics, and was the Chief and Founding Editor for the International Journal of Well-Being. He is the author of the popular science book called “The Happiness Equation: The Surprising Economics of our Most Valuable Asset”.