About this day
Our autumn 2017 programme of inspirational Business in Action is specially designed to enhance the A-level and BTEC Level 3 Business curricula. This day will feature titans of the business world who will encourage your students to develop a critical understanding of organisations,the markets they serve, and the all-important process of adding value.
This is your opportunity to grill the UK’s top business personalities to find out about stakeholders, decision-making, financing a business, successful marketing campaigns and problem-solving from a real-world perspective!
Programme & speakers
Building a business Bruce Walker, Co-founder, FutureX
Bruce will be exploring business, and digging into personal and business finance. He’ll tell us how you can build any business with profit and purpose without having to raise investment.
About Bruce Walker
At just twenty three years old, Bruce has worked with some of the worlds biggest brands and business names. Bruce has created a global organisation that operates across Europe, North America, the Middle East and Asia. In addition to leading WeAreTheFuture, Bruce is a regular contributor for Huffington Post, Chairman of The Entrepreneur’s Foundation, Board Adviser at Forth Valley Chamber of Commerce and Partner at FutureX.
Business after a financial crisis Vince Cable, Former Secretary of State for Business, Innovation and Skills
Vince will draw on his extensive experience as Secretary of State for Business, Innovation and Skills to describe the radical changes that businesses have to make in the wake of a financial crisis. Vince will examine the role of innovation and enterprise in business success.
About Vince Cable
Vince Cable was the Liberal Democrat Member of Parliament for Twickenham from 1997 to 2015 and Secretary of State for Business in the coalition government from 2010 to 2015. Vince is an author, visiting Professor at several institutions and a popular media commentator.
Effective business decisions David Birch, Director of Innovation at Consult Hyperion
One of the greatest skills a leader can have is the ability to make effective business decisions. Business leaders make dozens of decisions every day that influence the success of the company while also having an impact on employees, customers or the marketplace. Developing such a skill requires a combination of education, experience and intuition. Join David to find out more!
About David Birch
David Birch is Director of Innovation at Consult Hyperion, the secure electronic transactions consultancy, and a Visiting Professor at the University of Surrey Business School. In addition he holds non-executive positions in both public and private sectors.
How to run a successful marketing campaign Genevieve Ampaduh, Founder & Director at The Rye Social
Join Genevieve to discover how she got one of the most prestigious jobs the music industry has to offer, what her job is all about and the skills you need to be able to follow in her footsteps. She will talk about the benefits of making mass marketing intimate and personal and discusses the shift from smoke and mirrors to truth and openness.
About Genevieve Ampaduh
Genevieve worked as Syco’s (Simon Cowell’s record label) as Head of Digital Marketing for three years before founding her own social media marketing consultancy.